72 is a television program advertised in Grand Theft Auto IV. While it is not shown, commercials and ads can be seen throughout Liberty City. The premise is one man fighting "every person of color" before they carry out terrorist attacks by staying up for 72 hours. It is supposedly aired on the Weazel network. The main character's name is Special Agent Vic Mauer.
- The show is a parody of the hit Fox show 24. The logo features the number 72 in a flip clock format as opposed to 24's digital clock logo. Vic Mauer's name is a reference to 24's main character, Jack Bauer.