Alexei's signage.
Alexei's is a toy shop featured in Grand Theft Auto IV. It is located in Hove Beach, Broker, Liberty City. It features the slogan "Traditional Wooden Toys from the Mother Country" and the phone number 555-3490. It is inaccessible and plays no role in the storyline whatsoever. The store front has a Russian word written on it in Cyrillic 'МАГАЗИН ИГРУШЕК' (pronounced as: MAGAZIN IGRUSHEK), which literally translates to Toy Store.
Trivia
- Another toy shop, Alexanders' Toys, appears in GTA San Andreas. They are very much alike in name ("Alexei" is a Russianized version of "Alexander") and in logo (a rocking horse).