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BJ is a magazine in the HD Universe, appearing in Luis Fernando Lopez's apartment in The Ballad of Gay Tony and in certain online apartments. It appears to focus on celebrities and is most likely a parody of the men's magazine "GQ" but with BJ most likely being an acronym for the sexual act, a BlowJob. Tony Prince's head can be seen on the cover in GTA IV, whereas in GTA V Joe Thornton graces the cover.