The plot of the game revolves around 15 year old protagonist Jimmy Hopkins and his adventures at Bullworth Academy, a prestigious prep school in the town of Bullworth, New Hampshire.
Bully, specifically the school Bullworth Academy, was mentioned in an episode of I'm Rich, a reality television show in Grand Theft Auto IV. This indicates that the setting for Bully exists in the GTA universe.
References to Grand Theft AutoBully has several subtle references to the GTA franchise.
- Bullworth Academy, the main setting of the game, appears briefly in a cameo in an episode of I'm Rich.
- A Stallion can be found in Shop class. It is not a Diablo Stallion though since the car has a different flame pattern and lacks a hood-mounted supercharger.
- A blue Regina can also be sighted on a car-lift in Shop.
- Similarly, a station wagon appears around town. This station wagon is based on the Vice City and San Andreas renditions of the Regina.
- A yellow Forklift can be found parked in a shipping warehouse.
- A white Yankee with a dark-blue cargo hold can be found parked in an empty lot near another warehouse.
- A white Boxville can be found in Blue Skies Industrial Park.
- Washington's often appear as average road vehicles.
- Both the SUV model and Police SUV model have similarities with the Rancher.