Cluckin' Bell is a fast food restaurant chain specialized in chicken-based food products that appears in Grand Theft Auto: San Andreas, Grand Theft Auto: Liberty City Stories, Grand Theft Auto IV, Grand Theft Auto: Chinatown Wars and Grand Theft Auto V.
Cluckin' Bell is most likely based on Taco Bell and KFC. Taco Bell uses a bell logo, KFC serves fried chicken, and both companies are owned by the same parent corporation. The name may come from a quote from the episode "Goodbyeee" of British comedy series Blackadder, which contains the quote "I think the phrase rhymes with clucking bell", a censored form of the phrase fucking hell. The franchise is probably inspired by Cluck-U Chicken, as both names are minced oaths. Elements of the chain seem to be a parody of Chick-fil-A, including the employee dressed as a chicken (possibly a reference to Chick-fil-A's cows), some of the various slogans used by the company, and the chicken sandwiches that the company sells in GTA IV. CB may also be a parody of Church's Chicken.
GTA San Andreas — GTA Liberty City Stories
In the GTA III's continuity, Cluckin' Bell was established in 1982. In 1992 (the setting of GTA San Andreas) the company ran two advertisements on local media. The first commercial states that Cluckin' Bell breed chickens with "Six wings, forty breasts" before quickly gassing them to death. Their stock prices fell when they denied using factory farms, although the song suggests that their stock price has risen again. The second thumbs its nose at protesters and suggests that Cluckin' Bell previously served rats along with the chicken but is no longer doing so. It also implies that they use chemicals which result in breast swelling in humans.In 1994, Cluckin' Bell was taken to court in Ohio, winning the case after no link could be found between Cluckin' Bell meals and mammary gland swelling. The Cluckin' Bell website also says that the company takes no responsibility for erectile dysfunction, hair loss, heart disease, brain shrinkage, obesity, stomach ulcers, blindness or teenage acne. The website also documents how a "recent" case against the company ended after the judge in Mexico City was killed.
Cluckin' Bell sponsors the Beat The Cock Challenge, two triathlons in GTA San Andreas which take place at Santa Maria Beach, Los Santos and Palomino Creek, Red County. Posters for the challenge are located at various points around San Andreas, including the Cobra Marital Arts Gym.
In GTA Liberty City Stories, a billboard advertises Cluckin' Bell's "Fowl Wrap" (foul crap), which sells for 99 cents; however, there are no Cluckin' Bell restaurants in-game.
Cluckin' Bell, like other fast food outlets in GTA San Andreas, offer the player four meals, each with different quantities of fat, with the Salad Meal being the only fat-free option. In Las Venturas, the pricing of the Cluckin' Big Meal, Cluckin' Huge Meal and Salad Meal are 20% higher than in the rest of the state, as noted below:
Like other fast food outlets in GTA San Andreas, Cluckin' Bell is present in all major cities in San Andreas. Within rural San Andreas, the chain has only one outlet within town limits (Angel Pine), and two outlets at intersections outside Tierra Robada and Bone County. Although the mission Drive-Thru has CJ using the drive-thru at the Willowfield location, most other times it can only be accessed through the front door. All locations feature a cashier who is openly hateful of his customers, often berating them for even buying food there ("If you come back, you're a moron."). There is a Cluckin' Bell outlet in Market, Los Santos, which is unmarked on the map.
San Andreas' countryside
GTA IV — GTA Chinatown Wars
Cluckin' Bell is reintroduced in GTA IV as a place for the player to regain health via consuming food. However, the player can only buy a $1 fowl burger (which sounds like a burger is disgusting, though fowl spelled this way simply means 'bird') which will restore the player's health in full. Cluckin' Bell also advertises a new non-interactive product, the Stuffed Pollo Todo Frito (literally Fried Chicken Stuffed with Everything), which is a whole deep fried chicken stuffed with mashed potatoes, gravy and corn, a parody of KFC's "Famous Bowl (or Chicken Bowl outside the US)".
Furthermore, the player in GTA IV can download a Cluckin' Bell theme for their upgraded phone via the website www.vipluxuryringtones.com. Cluckin' Bell is also a favourite eating spot for Little Jacob and Dwayne Forge. Other additions include certain Benson trucks that feature Cluckin' Bell's signage, as well as an interesting addition of accessible toilets in Cluckin' Bell outlets separated for both men and women (labelled "Cocks" and "Chicks" respectively).
Cluckin' Bell in GTA Chinatown Wars is even less significant, appearing only as a non-interactive and inaccessible part of the cityscape. Yankee trucks in the game may also bear Cluckin' Bell liveries, appearing in yellow and bearing the Cluckin' Bell logo on its sides.
Unlike Cluckin' Bell in GTA San Andreas and its indirect competition in GTA IV, Burger Shot, which operates 10 outlets, Cluckin' Bell's presence in the game is far more limited, with only four outlets throughout Liberty City and Alderney State: in Cerveza Heights, Northwood (closed) and The Triangle. Alderney has only one outlet, in Berchem (inaccessible).
While GTA Chinatown Wars features the same outlets existing at the same locations in Dukes and Algonquin, the Berchem outlet is absent as Alderney is not included in the game's setting.
In the second GTA V trailer, it is confirmed that Cluckin' Bell will be returning judging by a billboard ad in the trailer.
In GTA San Andreas, the company's two theme songs featured in their somewhat odd radio advertisements, and their website, are below. The first is as follows:
"Cock a doodle doo it's time for chicken!
Cock a doodle doo it's time for a feast!
Eat a 90 piece bucket, you can tell,
He's been to Cluckin' Bell!
The chicken is a bird with a tiny brain,
So we assume he doesn't feel any pain,
We shrink their heads and we breed 'em fast,
Six wings, forty breasts, then they're gassed,
Cock a doodle doo we're psychotic crazies,
Cock a doodle doo factory farming's insane,
We denied it all before our stock price fell,
Come down to Cluckin' Bell!
Cluckin' Bell: If you enjoyed it, the chicken didn't die in vain!"
The second song is as follows:
"Cock-a-doodle-do, we're a huge corporation,
Cock-a-doodle-do, and we can't be stopped,
All you protesters can go to hell,
It's time for Cluckin' Bell!
From the factory farmer to your plate,
The chicken's life is a sorry state,
It's pumped full of chemicals, but what the hell,
They even make my breasts swell!
Filled full of hormones, so they get fat,
At least we no longer slip in a rat,
I love chicken with a shitty smell,
And that's why I love Cluckin' Bell!
Cluckin' Bell: Suffering never tasted so good!"
- In certain Cluckin' Bell restaurants in GTA San Andreas, cups with the Burger Shot logo can be seen on cup dispensers. The word Burger Shot can also be seen on the screen of the counter, meaning the same model from the Burger Shot restaurants was used.
- The music heard in GTA IV's Cluckin' Bell outlets comes from Liberty Rock Radio 97.8 in The Triangle and Radio Broker in Cerveza Heights.
- Cluckin' Bell is Little Jacob's and Dwayne Forge's favorite place to eat.
- In GTA IV, the African-American worker might tell Niko something like: "I wouldn't eat it, but... here you go!".A Burger Shot worker might also say the samething when serving the player.
- In Grand Theft Auto: San Andreas, when you order food at Cluckin' Bell, you can hear the worker sometimes say: "Cluckity fuck, place an order." and may warn the player, humorously, saying, "It's all-processed chicken ass." When you buy food, you can hear the worker say, humorously: "If you come back, you're a moron" or "Hope ya choke-a-doodle doo!", showing he demonstrably hates his job or Cluckin' Bell itself and doesn't want to serve the food to the player, although sometimes he may reply nicely.
- In GTA San Andreas, the back of the worker's shirt has a writing that says 'Taste the cock', a deliberate reference to oral sex.
- In a beta screenshot, the worker is seen to be much fatter and dons a much-too-tight shirt.
- In San Andreas Radio X DJ Sage comments about how she "did a guy" behind Cluckin' Bell during the intro to Primal Scream's "Movin' on Up" .
- In San Andreas Cluckin' Bell is the only fast food restaurant where you cannot access the kitchen, by using the door.
- In Grand Theft Auto V, the sign in the trailer reads "Going Cheep" referring to "Going Cheap" and the noise a bird makes.