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- "Outdoor sportswear marketed to the kind of urban consumer who rarely goes outdoors or does any sport."
- ― Description at Bawsaq.com.
In Grand Theft Auto V, the player can buy Crevis shirts at clothing stores (e.g. Sub Urban) and the brand can be seen in businesses like Vespucci Sports. There is also a radio advertisement for it on Los Santos Rock Radio.
- Keeping the tradition of Rockstar's sexual humor, the company's name is a pun on the word "crevice", alongside with the suggestive motto "Discover the unknown".
- In Grand Theft Auto V, according to a radio advertisement, the slogan is "Never stop pretending" suggesting it may be a parody of The North Face, whose slogan is "Never stop exploring".