In Grand Theft Auto: San Andreas, CJ can buy two types of Crowex watches from Didier Sachs, both of which are the most expensive watches available in the game. The company's slogan in 1992 is "When You're Too Rich To Care What Time It Is". The brand also features in GTA IV on Peepthatshit.com. There is a Crowex store in Leftwood, Alderney. In GTA V, Crowex billboard ads can be seen around Los Santos, with the slogan "Strap On Time".