In Grand Theft Auto: San Andreas CJ can buy two types of Crowex watches from Didier Sachs, both of which are the most expensive watches available in the game. The brand also features in GTA IV on Peepthatshit.com.
- The company's slogan in 1992 is "When You're Too Rich Too Care What Time It Is".
- In GTA San Andreas, its logo is similar to the one used in the pause menu.
- In GTA Chinatown Wars, African American drug dealers, when selling drugs at discount can say they are selling "Crowex quality at Gaunt prices" , implying Crowex products are reliable.
- Crowex is an obvious parody of Rolex watches