De Koch (non-capitalized: de Koch; also deKoch) is a jeweller from Grand Theft Auto: San Andreas, Grand Theft Auto IV, Grand Theft Auto: Chinatown Wars and Grand Theft Auto V that specializes in diamonds. The brand is advertised on the radio and on billboards in GTA San Andreas but it is not found in San Andreas as a business, although the business address on the billboards read Dix Road, Los Santos. Their slogan is "Shut that bitch up with ice". In GTA IV, de Koch has several shops, especially around Algonquin, Liberty City. In GTA V, the player can buy De Koch clothing accessories at Ponsonbys. The company is a parody of De Beers.
- The name is a play on "the cock".