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Debonaire (DEB) is a brand of cigarette advertised in Grand Theft Auto IV and Grand Theft Auto V. They can be seen advertised on billboards in Liberty City, and are also sold on the in-game website, Yourmexicandoctor.com. The player cannot purchase Debonaires.
In GTA V, it's listed in the LCN as (DEB) and the player can invest in the company in them LCN website. In the mission The Multi Target Assassination given by Lester Crest to Franklin Clinton, it's advised to invest in the company with the three characters before starting it, since the assassinations will affect negatively the business' competitor Redwood Cigarettes.