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The Derriere logo.

Derriere is a high fashion clothing store featured in Grand Theft Auto IV and Grand Theft Auto V.

Advertisements for the company is seen all over Liberty City, most prominently in Star Junction. It is featured in the in-game website under the "High Fashion" shopping section. Citizens of Liberty City can sometimes be seen wearing Derriere attire. Jeremy St. Ives can be seen wearing a black Derriere shirt on the show The Men's Room.

The store's name comes from the word derrière, meaning a person's buttocks. The logo itself is a giant buttock, separated by a crack in the middle. Interestingly enough, when first glanced at, the logo bears somewhat of a resemblance to the Coco Chanel logo. However the brand itself is likely based on Victoria's Secret.




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