FLEECA comes from fleece which means to con or trick people out of money.
In the Grand Theft Auto V debut trailer, you can see the FLEECA logo on the jewelry store's door during the robbery scene.
- Dave Grossman offers his FLEECA card to Johnny Klebitz for a job during his Random Encounter.
- Luis Lopez while during Club Management, has to pick up famous actor Bruce Spade from Northwood and take him to Maisonette 9 by helicopter. Bruce tells Luis he was in town to shoot a FLEECA commercial with a brilliant young director.