In Grand Theft Auto IV
Russian customers who pre-ordered GTA IV received a Niko Bellic FLEECA card with his name, serial no., length of validity and date of commission. FLEECA has three radio ads which includes its slogan "FLEECA, it's time to start paying". In TW@ internet cafes and in many other stores in the city, FLEECA credit cards are accepted.
In Grand Theft Auto: Chinatown Wars
Though there are no ads in the radio stations in GTA Chinatown Wars, FLEECA ads can be seen throughout the city, with the same image as in GTA IV.
In Grand Theft Auto V
In some of the GTA V trailers, you can see the FLEECA logo on the jewelry store's door during the robbery scene. Across the street from the Los Santos Customs property that Franklin can buy, right next to the discount store, there is a strange accessible Fleeca bank. It is odd because it never appears in any mission and the vault can not be opened. Another odd thing is there are people waiting in line inside, but there does not appear to be any employees whatsoever. Its purpose in the game is currently unknown. Another accessible Fleeca bank can be found on Route 68 near the discount store in Harmony, however, it also serves no purpose in the game.
- Dave Grossman offers his FLEECA card to Johnny Klebitz for a job during his Random Encounter.
- During Club Management Luis Lopez has to pick up famous actor Bruce Spade from Northwood and take him to Maisonette 9 by helicopter. Bruce tells Luis he was in town to shoot a FLEECA commercial with a brilliant young director.
- In Grand Theft Auto V, the logo remains un-changed from GTA IV.
- FLEECA comes from "fleecer", which means a person that cons or tricks people out of money.