Fruntalot is a clothing company in Grand Theft Auto IV and Grand Theft Auto V. It is featured on Peepthatshit.com in the "Hip Hop" section, as well as on a billboard in Algonquin. Fruntalot is most likely a parody of FUBU.
The person pictured on the billboard in Algonquin has gained notoriety among players, since he bears a striking resemblance to Carl Johnson, the protagonist of GTA San Andreas. The Fruntalot clothing is sold in Sub Urban and Checkout! stores.