Fruntalot is a clothing company in Grand Theft Auto IV. It is featured on Peepthatshit.com in the "Hip Hop" section, as well as on a billboard in Algonquin. The person on the Fruntalot billboard is believed to be Carl Johnson because of the striking resemblance as well as his success by the end of GTA San Andreas, indicating that he may be the only protagonist alive in the GTA IV Era.