Anthony Prince, known as Gay Tony, is a nightclub entrepreneur in the GTA IV era. He is connected with the Ancelotti Family due to his close friendship with Gracie Ancelotti. He owns several nightclubs, including the Maisonette 9 and the Hercules and was the proprietor of clubs of yesteryear such as Peacock, Platonic Fury and Cox. Some of his clubs have been shut down because of violations to city ordinances.
Tom Rivas reveals that Prince is broke, despite his flashy lifestyle. He uses Dominican gangster Luis Fernando Lopez as a body guard and bouncer at his clubs. Tony and Luis are sent to the diamond exchange to bring home Gracie Ancelotti in Diamonds Are a Girl's Best Friend. He was also dating his boyfriend Evan Moss, who got killed by Johnny Klebitz and The Lost MC.