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Gray Nicholson is the CEO of Animal Ark, an organic pet food company in Grand Theft Auto V. He can appear as a random encounter on Little Bighorn Avenue in Rancho, Los Santos, having his bike stolen. If the player returns it, he will award them $100,000 in Animal Ark stock.
He started his company three years before the game begins (around 2010), and now owns around 8 houses. He claims he is a new generation of millionaire, however, more focused on the spiritual than the financial, and even when he was floating Animal Ark on the stock market, it was never about the money.