Heat is a sportswear clothing company in Grand Theft Auto: San Andreas, Grand Theft Auto IV and Grand Theft Auto V. Advertisements for the company are seen all over San Andreas and Liberty City. It is featured in the in-game website www.peepthatshit.com. Several pedestrians around Liberty City and Los Santos can be seen wearing clothes made by the company. Heat has a theme available to download on www.vipluxuryringtones.com. One of the Heat logos (third logo down) is somewhat similar to the Adidas "three stripe" logo; another (first and second) looks like two Nike logos facing upward. These may be where the inspiration of the brand came from. In GTA San Andreas, Heat's slogan is "Feel the Burn".