It is possibly a parody of Jack Daniel's whiskey, as both companies have similar names and logos. There is a huge billboard of it in the Comrades Bar in Hove Beach, Broker and a factory in BOABO. Sometimes, tramps may have the logo of the product on their shirts.
In GTA V, Jakey's beer can be found inside Rob's Liquor, 24/7 and Limited Service. In GTA Online, a J's Lager beer hat was to became available through special crates, after the Independence Day Special was installed. However, through a glitch, it and a second hat (Blarneys Stout) became unavailable for pick-up through normal means.
- Floyd Hebert can be seen wearing a Jakey's shirt underneath his jacket.