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Jay Norris

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Jay Norris
Appearance(s): Grand Theft Auto V
Full name: Jay Norris
Status: Deceased
Gender: Male
Place of birth: East Carraway (possibly)
Date of death: 2013
Nationality: Flag of the United States American
Family: Unnamed parents
Main affiliation: Lifeinvader
Businesses: Founder and CEO of Lifeinvader
Voiced by: David Cope

Jay Norris is a minor character in Grand Theft Auto V.



As the founder and CEO of Lifeinvader, Jay Norris invented Lifeinvader in his parent's house in East Carraway and later made a fortune off selling the personal information of over a billion people who used Lifeinvader to corporations and the government.

Events of GTA V

In the mission Friend Request, under orders by Lester Crest, Michael De Santa plants a device in the prototype phone Norris was to present later in the day. As Norris unveils the phone, Michael calls it from his home which activates the explosive in Lester's device. While the explosion itself isn't very big, Norris was holding it right next to his ear when it went off, killing him instantly.

Mission appearances



  • Norris appears to be a combined parody of Mark Zuckerberg, the co-founder and CEO of Facebook, as well as Steve Jobs, the deceased co-founder and first CEO of Apple.
  • His backstory of creating LifeInvader in his parents' basement is similar to Apple's beginnings with Steve Jobs and Steve Wozniak building computers in Jobs' parents' house.



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