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Jay Norris

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Jay Norris
Appearance(s): Grand Theft Auto V
Full name: Jay Norris
Status: Deceased
Gender: Male
Date of death: 2013
Nationality: American
Main affiliation: Lifeinvader
Voiced by: David Cope

Jay Norris, founder and CEO of Lifeinvader, is a character in Grand Theft Auto V.



The founder and CEO of Lifeinvader, Jay Norris invented Lifeinvader in his parent's house in East Carraways and later made a fortune off selling the personal information of over a billion people who used Lifeinvader to corporations and the government.

Events of GTA V

In the mission Friend Request under orders by Lester Crest, Michael De Santa plants a device in the prototype phone Norris was to present later in the day, as per Lester's instructions. As Norris unveils the phone, Michael calls it from his home which activate the explosive in Lester's device, blowing up the phone and killing Norris.

Mission appearances



  • Norris appears to a combined parody of Mark Zuckerberg, the co-founder and CEO of Facebook, as well as Steve Jobs, the deceased co-founder and first CEO of Apple.
  • The mobile phone exploding in his hand is a clear reference to that fact that various models of the iPhone have exploded in people's hands leading them to be recalled. The real life explosions were less violent than the one in-game though.
  • His backstory of creating LifeInvader in his parents basement is similar to Apple's beginnings with Steve Jobs and Steve Wozniak building computers in Jobs' parents house. 


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