Jo Jo's Cola is a carbonated soft drink in Grand Theft Auto IV. It appears to based on cheaper Cola brands instead of the more expensive Coca-Cola and Pepsi Cola. A 1.5 liter bottle of Jo Jo's Cola stands on Niko's and Roman's Bohan safehouse's diner table and a can of Jo Jo's Cola appears on the other, smaller table. There are also crates of Jo Jo's Cola in a warehouse located not far from the safehouse. There is also Jo Jo's Orange, Jo Jo's Lemon and Jo Jo's Diet Cola.
- E-Cola - The original version of the real-life Coca Cola.