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Le Chien

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Le Chien ("The Dog" in French) is a high fashion clothing company in Grand Theft Auto IV and Grand Theft Auto V.

Description

Its logo, as well as the name of the brand itself, are likely a parody of Chanel, a popular fragrance brand.

In GTA IV, it is featured on www.peepthatshit.com, listed under the "High Fashion" link in the "Shopping" section. Their slogan is "Make-up de Paris".

In GTA V, the brand has returned, but is now also producing high-end fragrances. The company has a store at the Rockford Plaza on Las Lagunas Boulevard in Burton, and the brand can be seen on various advertisements around the city. In addition, a large billboard can be found on West Eclipse Boulevard and in Los Santos International Airport that says "Smell Like A Bitch", referencing the meaning of the word chien in French.

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