Le Chien ("The Dog" in French) is a high fashion clothing company in Grand Theft Auto IV and Grand Theft Auto V. It is featured on www.peepthatshit.com, listed under the "High Fashion" link in the "Shopping" section. Their slogan is "Make up le paris".
In GTA V, the brand has returned, but is now also producing high-end fragrances. The company has a store at the Rockford Plaza on Las Lagunas Boulevard in Burton, Los Santos, and the brand can be seen on various advertisements around the city. In addition, a large billboard can be found on West Eclipse Boulevard and in Los Santos International Airport that says "Smell Like A Bitch", referencing the meaning of the word chien in French. The logo, as well as the name of the brand itself, are likely a parody of Chanel, a popular fragrance brand.