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Name: Lifeinvader
Tagline(s): "Invasion never felt so good"
Type: Social Network
Founder: Jay Norris
Owner: Jay Norris (Formerly)
Appearance(s): Grand Theft Auto V
Locations: Rockford Hills, Los Santos
"Social networking and data mining service. The reason the world never gets anything done any more."
― Description at

Lifeinvader is an online social networking service and company in Grand Theft Auto V.[1] It was founded by CEO Jay Norris in his parents' house. It can also be found online here. The website also offers in game coupons. It planned on manufacturing the Lifeinvader Phone. The player can buy stocks from them in the website.

Suspiciously, there is some whiteboard writing in their offices that reads "IAA backdoor."


A parody of Facebook, Lifeinvader is a largely popular social networking site that was either created, or spiked in popularity, between 2010 and 2013, as there is no evidence of its existence in GTA IV, its episodes, nor GTA Chinatown Wars, which are set in 2008 and 2009, respectively. It allows its users to post blogs and "stalk" (a take on Facebook's "like") others to receive their posts and updates on their timeline. As of 2013, Lifeinvader has reached a billion registered users.

Each of the three GTA V protagonists have their own viewable Lifeinvader profile. Throughout the story, characters will post on their timelines regarding events that took place during missions. As an easter egg, Niko Bellic has a profile, however it is only viewable on Jimmy's laptop screen and cannot be accessed on the in-game internet. Several other GTA IV characters also have profiles.

Lifeinvader efriend


The Lifeinvader tablet.

Lifeinvader also manufactures a tablet known as the "efriend". Not much is currently known about it. It may be parodying the unsuccessful, real-life Facebook Home phones, which were phones optimized for Facebook and having integrated options for the social network. It currently sells for $799, though the player cannot buy it.

According to the released commercial, the device appears to be a combination between a regular tablet and a fleshlight that can be used to "Dock" with other users in the social network.

Lifeinvader Mobile Device

"We have invented something no one else has thought of. A small personal computerised device. Now you're able to stay docked twenty-four seven. On the bus. You can dock. On the subway. Stay docked. You can be docked in at home, and at the same time, you're docking with some kids at the public pool. We went to the guys at Fruit Computers and we told them we wanted to make our hardware as compatible as possible... Now you can dock your Lifeinvader to an iFruit or any other device, and it'll take all the data off and reformat it into Lifeinvader-friendly information."
―Jay Norris

Lifeinvader was planning on making its own cellphone. It was supposed to be compatible with other competing devices such as iFruit and steal data off of them. However, the prototype was destroyed by Michael De Santa (by order from Lester Crest) in an effort to kill Jay Norris.

Notable Lifeinvader users


Niko Bellic's Lifeinvader page.




Lifeinvader Office


The Lifeinvader offices.

The Lifeinvader Office building is located in Rockford Hills, Los Santos, and is made accessible in the mission Friend Request. It is based on the Sonya Dakar Building in Beverly Hills, California.


  • According to Jay Norris, the average Lifeinvader worker's age is 14.4 years.
  • The interface is based on the old Facebook Wall instead of the current Timeline.
  • It's name is a joke referring to invading other people's lives, also known as stalking. It may also be a reference to the lack of privacy in social networks. The website also satirizes internet memes.
  • Trying to access the website on GTA Online will inform the player that the website is currently unavailable. This is because the Online-Player is always different.
  • "Docking" is a sexual term for putting a man's penis on another man's penis. This is another one of Rockstar's sexual humor.
  • Rockstar have created a real life Lifeinvader website, which lets you stalk in-game businesses for in-game perks.
  • The profile pictures from Niko's life invader page seem to be taken directly from the GTA Wikia pages of each of the respective characters.



  1. Lifeinvader home page

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