Also in one of the screenshots for GTA V (that came out on the 24 December), a Logger advertisement can be seen inside a bar. According to these commercials, it is "The beer that brought the forests down". It is basically a play on words as it is pronounced similarly to "lager beer".
In Grand Theft Auto V, there exists a Light varriant of the Logger beer, shown ingame as "Logger Light".
Instead of "since 1874", the bottles are labeled with "born 1874".