Redefining Style." ―Slogan
Obey is a luxury automobile manufacturer in the HD Universe of . It is based on the real life manufacturer Grand Theft Auto Audi.
The company was first spotted by a poster in
Michael's Trailer. The name alludes to the founder of Audi, August Horch. "Horch", meaning "listen", becomes "Audi" when translated into Latin, "listen" being closely related to "Obey".
An unreleased car that appears in an artwork, possibly manufactured by Obey.
The name "Obey" could be reference to the famous clothing brand and its use in aliases, which is very popular among the "SWAG" subculture.
In contrast to the statement above, the company's slogan is a pun on how "SWAG" was supposed to redefine style since it was introduced.
Obey may be owned by Vulcar since in real life, Audi is owned by Volkswagen
Truffade, Pfister and Pegassi are under the Vulcar and Obey group, like real life Bugatti , Porsche and Lamborghini are under the holdings of Audi and Volkswagen
Vehicle Brands in the HD Universe