Redefining Style." ―Slogan
Obey is a German luxury automobile manufacturer in the HD Universe of , however, their products only appear in Grand Theft Auto . It is based on the real life manufacturer Grand Theft Auto V Audi.
The company was first spotted by a poster in
Michael's Trailer. The name alludes to the founder of Audi, August Horch. "Horch", meaning "listen", becomes "Audi" when translated into Latin, "listen" being closely related to "Obey". The logo resembles the Audi logo, albeit cut in half.
An unreleased car resembling Audi A4 that appears in an artwork, possibly manufactured by Obey.
Billboard advertising the 9F.
Obey catalog book showing the
The name "Obey" could be reference to the famous clothing brand and its use in aliases, which is very popular among the "SWAG" subculture.
In contrast to the statement above, the company's slogan is a pun on how "SWAG" was supposed to redefine style since it was introduced.
Obey may be owned by BF since in real life, Audi is owned by Volkswagen.
Truffade, Pfister, and Pegassi are under the BF and Obey group, like how Bugatti, Porsche, and Lamborghini are under the holdings of Audi and Volkswagen.
Vehicle Brands in the HD Universe