Pepe is the DJ of the Radio Espantoso radio station in Grand Theft Auto: Vice City. He resides in Vice City but cannot speak English although he is heard speaking some English at the start of his show. Pepe is popular amongst the Cubans in Vice City, alongside the Taxi drivers. In Grand Theft Auto: Vice City Stories, set in 1984 and two years before GTA Vice City, he is frequently insulted by then Radio Espantoso host Hector Hernandez.
Pepe is voiced by Tony Chiroldes.