Pepe is the DJ of the Radio Espantoso radio station in Grand Theft Auto: Vice City. He resides in Vice City but can not speak English. Pepe is popular amongst the Cubans in Vice City, alongside the Taxi drivers. In Grand Theft Auto: Vice City Stories, set in 1984 and two years before GTA Vice City, he is frequently insulted by then Radio Espantoso host Hector Hernandez.
Pepe is voiced by Tony Chiroldes.