Pete Vassal is an unseen character in Grand Theft Auto IV.
History[]
Background[]
Pete is the chief executive and founder of Eris Sportswear. He does not appear in the game, but he is mentioned in a variety of media outlets. Vassal was famed for "having the best abs of anyone running a BAWSAQ company", attributing his fitness to a "punishing exercise regime". He is partially based on Nike founder Phil Knight, a fellow sports shoe mogul and fitness enthusiast.
Events of Grand Theft Auto IV[]
Eventually, he admits to having a chronic addiction to steroids and checks into rehab. Later, once Eris' use of child labor in Africa and Southeast Asia is brought to light, he defends that practice on the company website.