- "You tell me exactly what you want, and I will very carefully explain to you why it cannot be."
- ―Simeon to Franklin.
Simeon is a car dealer of Armenian heritage. His car dealership business is crooked - he sells cars to people who can't afford them and then repossesses them.
In the liberal atmosphere of Los Santos he has learned to use his ethnicity to his advantage and accuse anyone who gives him any sort of bother of being racist.
Events of GTA V
Simeon has employed Franklin Clinton and Lamar Davis as repo men. As the game starts, Simeon has just named Franklin "employee of the month". He sends Franklin and Lamar into Vagos-controlled territory to repossess a motorbike. After a shootout with Vagos gang members, Lamar decides to keep the bike. Simeon subsequently accuses Franklin of having stolen it, and orders him to repo a yellow SUV that had been sold to James De Santa.
Although Franklin recovers the SUV, Michael De Santa, who saw him coming and hid in the back seat, ambushes him at gunpoint. He forces Franklin to drive the SUV through the window of Simeon's dealership at gunpoint; Michael reimburses Franklin and roughs up Simeon, who proceeds to fire both Franklin and Lamar. Later on Simeon phones Franklin and threatens him for what he did.
If either Michael or Franklin enter his shop in the time between "Complications" and "Mr. Philips" they will be treated as hostiles and several armed men will try to execute them, prompting them to kill them in order to survive. After this he makes no further appearances.
- GTA V