|Tagline(s):||"Once It Pings, Eat Like Kings"|
"Food from when we were morally superior"
|Appearance(s):||Grand Theft Auto V|
|Locations:||Los Santos, Blaine County|
- "A West Coast chain of 'never frozen, often microwaved burgers' served with a side of right-wing values, religious fundamentalism, and belief that everything was better before the Voting Rights Act."
- ― Description at LCN.com.
Its taglines are "Once It Pings, Eat Like Kings" and "Food from when we were morally superior", and can be seen on the delivery trucks around Los Santos. It's a parody/spoof of In-N-Out Burger. It's main stock competitor is Burger Shot, while it's other competitors stand as Cluckin Bell, Pizza This and Taco Bomb.
Their menu includes:
- The Triple Burger.
- The 10-slices of Bacon-Triple Cheese Melt.
- Extra Creamy Jumbo Shake.
- Footlong Chili Dog.
- French Fries.
- Chicken Liver Surprise.
- Boulevard Del Perro, Del Perro Plaza, Del Perro, Los Santos
- Las Lagunas Boulevard and Vinewood Boulevard, Downtown Vinewood, Los Santos
- Great Ocean Highway, Procopio Truck Stop, Procopio Beach, Blaine County, San Andreas
Female Imaging Voice: "You do everything in your car - from talking to friends to watching a movie and turning tricks with a coworker, so why should you get out of your car to eat? At Up-n-Atom, we're from the time when America didn't worry about global warming, cholesterol or who could vote. Drive in to Up-n-Atom today! Up-n-Atom. Food from when we were morally superior."
Visable in pictures and trailers.
- Up-n-Atom is based on the Western U.S. hamburger chain In-N-Out Burger, with the new name being a pun of the phrase "up and at 'em".
- The tagline refers to Burger King, which is already parodied as Burger Shot. The yellow curve up over the Up n Atom name is reminiscent of both the In-N-Out logo and McDonald's "golden arches."
- In the TV commercials, some footage from L.A. Noire (in black and white mode) is used for the stock footage from 1950.