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The Uptown Riders website is designed to promote the Uptown Riders street gang, to which Malc and DeSean belong to. Uptownriders.com follows the same format as the other two websites in The Lost and Damned that are centred around the gangs in the game (angelsofdeathonline.com and Lostmc.com). It has a shop, with similar items in it to the other gangs shops and it has an overview of the gang which has a positive spin on it.
It also has a list of some of the street bikes that can be found in the game. Although some of them aren't able to be found exactly as they appear.