The magazine features articles on how to 'be gorgeous'. In GTA IV, it features an un-blurry picture of Undercover Lover on the front page. The second cover has the image of the girl in the Max Renda's advertisements. In GTA V, Vain magazines can be found in the bathroom of Michael's mansion, in Floyd's apartment and in the bedroom of Franklin's house in Vinewood Hills. Vain is a spoof on the fashion magazine Vogue.