Yogarishima is a high fashion clothing company in Grand Theft Auto IV and Grand Theft Auto V. Its logo depicts a man performing the "plow" position most common in typical yoga exercises. However, due to Rockstar's dark humor, the logo is more meant to show the man performing auto-fellatio on himself.
Yogarishima is featured in the in-game website www.peepthatshit.com under the "High Fashion" shopping section. In GTA IV, there are Yogarishima stores in Willis, Dukes, in Middle Park East, Algonquin, and Little Italy, Algonquin. In GTA V, there is a store in Little Seoul, Los Santos.