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The company uses Steed trucks for delivery, although the player cannot buy or drink any Üder Milkén product. Roman Bellic mentions the brand in the first mission, when he compares Liberty City to "a big Üder Milken Ice Cream shop" with "thirty-six flavors of titty".
A cowbell labelled "Üder Milken" can be seen on the side of the Candybox building in Star Junction, and the slogan appears on the scrolling electronic sign beneath. Also, an Üder Milken truck trailer is parked opposite the Betta Pharmaceuticals building in BOABO.
- The name is presumably a faux-German version of "udder milk".