It is likely a parody of Japan's Asahi Beer. "Asahi" literally means "morning sun" or "rising sun", and "A.M." of course means "morning", while the background of the label is similar to the Rising Sun Flag of Japan. The beer pump labels include the characters 生 ("nama"), meaning "draft", and 辛口 ("kara-kuchi") meaning "dry".
- An overweight Angels of Death biker, widely known as the "Fat Biker" wears a shirt with the A.M. Beer logo on it.
- The brand has the tag line Morning Golden Shower; As part of Rockstar Games' raunchy humor, it's a reference to a "golden shower", the act of urinating on someone as a sexual act.
Other beers in the HD Universe include but are not limited to: