A.M. Beer is a brand of drink in the HD Universe which appears in various locations such as the Triangle Club in Grand Theft Auto IV and 24/7, Limited Service and Rob's Liquor convenience stores in Grand Theft Auto V.
It is likely a parody of Japan's Asahi Beer. "Asahi" literally means "morning sun" or "rising sun", and "A.M." of course means "morning", while the background of the label is similar to the Rising Sun Flag that originated from the Edo period of Japan and is still in use today as a symbol of good fortune as well as the Japanese Maritime Self Defense Force's naval ensign. The beer pump labels include the characters 生 ("nama"), literally meaning "raw", and 辛口 ("kara-kuchi") meaning "dry taste" (or "crisp"). Also, the label on the neck of the bottle says "Super Wet", which is a parody of Asahi's Super Dry beer as well as, typically of GTA, being a double entendre.
- An overweight Angels of Death biker, widely known as the "Fat Biker" wears a shirt with the A.M. Beer logo on it.
- The brand has the tag line Morning Golden Shower; As part of Rockstar Games' raunchy humor, it's a reference to a "golden shower", the act of urinating on someone as a sexual act.
- Joni has a bottle of A.M. Beer on her desk at Maisonette 9.
Other beers in the HD Universe include but are not limited to: