Grand Theft Auto: San Andreas
TransFender and Wheel Arch Angels offer Atomic brand custom rims. Wheel Arch Angels also offers an Atomic-themed paint job for the Flash. However, this Atomic might not be related to the HD version of Atomic.
Grand Theft Auto IV
In GTA IV, they make all of the car tires in the game and some of the headlights.
Grand Theft Auto V
Atomic serves the same purpose as it did in GTA IV but now they have their very own sponsorship blimp in the sky advertising their products. Pre-ordering GTA V granted access to the Atomic Blimp via a phone call to Atomic. There is an Atomic store on Little Bighorn Avenue and Macdonald Street in Rancho. It is one of the sponsors on the livery of the Jester and Massacro racecars.
It is based on the real-world company Goodyear, manufacturer of tires for vehicles.