- "Shit! It's gone! The coke's gone! And mom's stuff is gone too! That damn bitch! I can't believe she took our coke!"
- ―Lance Vance
Victor arrives at Lance's apartment. Just as Lance enters with a new suit. Vic calls Jerry Martinez and thanks him for the drug shipment he stole from him but Martinez tells him the coke belonged to the Mendez brothers and that they are going to kill anyone involved in it including Martinez himself. Vic angrily starts shouting at Lance just as Lance finds out that he's got a buyer. The two drive over to the North Point Mall in Vice Point and Spitz (the buyer) needs a stuntman to finish a stunt movie for him inside the mall. Vic decides to do the stunts while Spitz and Lance do their drug trade. He first kills all the zombies with a shotgun and then in the second scene the zombies are invading a recording store where Vic kills them all with a Katana. Once finished Vic and Lance both drive over to Lance's apartment in Ocean Beach to pickup the rest of the drugs but upon arriving they find out that their mother has taken all the drugs.
In order to complete the mission the player must:
- Get to the mall
- Fill the Gore meter by shooting the zombies, don't let the Gore meter empty before the timer runs out
- Don't let any of the zombies get into the store
- Take Lance back to his apartment
Post mission pager message
Spitz: If you wanna film 'snow-white', see Reni up at the Film Studios...
Lance Vance: You better get over here pronto...
Upon completing this mission the player is rewarded $850 and the missions Blitzkrieg and Accidents Will Happen are unlocked. The pastel suit is also unlocked and becomes available in the wardrobes of all safehouses.
- The name of the mission is taken from the 1978 horror film Dawn of the Dead, or even the 2004 horror spoof Shaun of the Dead, as the words 'Brawn', 'Dawn' and 'Shaun' all rhyme. The objective of the mission, however, strongly points to Dawn of the Dead because both the mission and the movie took place at a mall. Dawn of the Dead however involves infected humans, known as "Zombies" to the infection, this involves acting.
- After Vic finishes the shoot, Lance walks over and mentions the phrase "I am my brother's keeper.", which is a reference to the Pilot episode of Miami Vice, in which Philip Michael Thomas, the voice of Lance, co-starred in.
- After the mission, the news will play on the radio explaining about a new zombie movie being shot at the North Point Mall. Towards the end of the newscast, the anchorwoman will say that the flow of city life has been affected in Vice City during the filming. This proves the fact that the zombie actors were "actually killed" by Vic in the two shooting spots during the mission.