- "Often the easiest way to make crime pay is to make your competitors pay for their mistakes. A rival crew has run a big shipment of product aground just east of the Wind Farm, and are bringing in a Cargobob to try to airlift it out of there. Sabotage the salvage operation and deliver the container to the drop-off."
Coveted is a mission available to the player in Grand Theft Auto Online. Whilst it is heavily implied it is performed for Martin Madrazo (as the player is tasked to deliver the container to his lock up), it is not offered via a phone message but started by walking into the blue corona (marked by a star icon on the players radar) on the hilltop above the cove (west-soutwest of The Cove parachute jump and due north of the Palmer-Taylor Power Station) in GTA Online freemode between Midnight and 08:00 am.
A rival gang is attempting to move an unknown shipment via Cargobob and Martin Madrazo wants it to be intercepted and given to him at a lock-up of his. The player or players must use the Cargobob to try and pick up the shipment which is inside a ThriftEX container and will be encountered with enemies using Assault Rifles, SMGs and Micro SMGs and then deliver it to the designated location.
- For best results, use 4 players.
- Start out shooting the man guarding the Granger then start shooting the men at the far end of the cove with a sniper rifle.
- Use the Granger at the end of the hill to dive to the far left of the landing zone of the Cargobob, use it for cover while you wait for the Cargobob.
- Kill the pilot and steal the Cargobob. Then use the grapple hook to take the container.
- Go to the cove.
- Retrieve the container.
- Deliver the container to Madrazo's lock up.
- This is one of six co-op "contact" missions not directly given by the contacts in GTA Online (including Coasting, Potshot, Crystal Clearout II & III and Dirt Road). It can be accessed immediately upon reaching the required Rank by the Start>Online>Jobs menu or by walking into the job corona on the map (although the map coronas are limited by time of day).
- This mission became particularly famous for being used to make fast money, given how easy it was and how, unlike in most other missions, the payouts don't get cut in half after being played the first time (the same only happening with Rooftop Rumble). However, Rockstar has already increased the difficulty and decreased the payout.
- Oddly, photos taken in Snapmatic during this mission can't be uploaded to the Social Club.
- Rockstar Games removed Coveted, as well as Dirt Road, Factory Closure, Truck Together, Crystal Clear Out III, Crystal Clear Out II, Close Action, Coasting, and Potshot from GTA Online start Jobs menu after introducing Patch 1.12. They were still accessible from their map coronas and were reinstated to the jobs menu in update 1.13
- As of patch 1.14 (I'm Not a Hipster Update) the following difficulty changes have been made to the mission:
- New objectives added: When the players arrive at the cove their objective becomes “Secure the landing site”. Players then have 2 minutes to reach the Cargobob’s landing area and kill nearby enemies. Failing to do this in 2 minutes will fail the mission.
- Enemy placement: Around 50% of the enemies have been moved from the beach to the hill leading to the landing site. This is to create more of a shootout on the way down to the landing site.
- Cargobob now takes around 2 minutes to arrive once the players have reached the cove.
- 2 enemies near the objective container now have RPGs (Low Accuracy).
- Enemies on the beach no longer have Extended LOS, meaning they won’t shoot at the players as they fight down the hill.
- Once the player has collected the container, an enemy helicopter spawns and pursues the Cargobob. To lose the enemy helicopter, lure it towards the RON Alternates Wind Farm wind turbines as they can easily take down the enemy helicopter, but do be careful as to not get hit by the turbines yourself.
- Instead of delivering it to nearby Martin Madrazo's Lock-up, the container must now be delivered to Cypress Flats railyard.
- As of patch 1.16, the mission's payout has been reduced, making it unprofitable to play.