- "Outdoor sportswear marketed to the kind of urban consumer who rarely goes outdoors or does any sport."
- ― Description at Bawsaq.com.
It is featured on Peepthatshit.com under "Outdoor" in the shopping section.
In Grand Theft Auto IV, pedestrians wearing Crevis T-shirts and jackets can be usually seen roaming around Liberty City, especially in Algonquin. There is a Crevis store on Nickel Street, between Bismarck and Columbus Avenues Middle Park East and another one is located on Montauk Avenue in Downtown Broker
In Grand Theft Auto V, the player can buy Crevis shirts at clothing stores (e.g. Sub Urban) and the brand can be seen in businesses like Vespucci Sports. There is also a radio advertisement for it on Los Santos Rock Radio. It is one of the sponsors for the North Point Trim Track. Dave Norton wears a black Crevis coat in the mission "Prologue".
It is probably based on Adidas, given by the similar logos; The slogan "Never stop pretending" also suggests that it may be a parody of The North Face, whose slogan is "Never stop exploring". The company's logo is also very similar to Reebok.