The brand is advertised on the radio and on billboards in GTA San Andreas but it is not found in San Andreas as a business, although the business address on the billboards read Dix Road, Los Santos. Their slogan is "Shut that bitch up with ice". In GTA IV, de Koch has several shops, located on Albany Avenue, Lancaster and Columbus Avenue, Star Junction, Algonquin, Liberty City. In GTA V, the player can buy De Koch clothing accessories at Ponsonbys. The company is a parody of De Beers.
|De Koch Diamond Studs||$4,590|
|De Koch Obsidian Studs||$4,100|
|De Koch Sapphire Studs||$3,850|
|De Koch Opal Studs||$1,850|
|De Koch Platinum Studs||$5,250|
|De Koch Garnet Studs||$2,700|
|De Koch Jasper Studs||$3,100|
|De Koch Aquamarine Studs||$5,050|
- The name is a play on "the cock".