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Derek the Dodo is a fictional dodo used by Ammu-Nation for advertising in the early 1980s. Derek is used to entice children into using guns at Saturday Safety Fun and to shift blame to 'anti-gun zealots'. A likely reason for using the dodo as a mascot is that the bird is extinct, which pokes fun at firearms and hunting.
- In GTA IV, on WKTT's The Richard Bastion Show, the host mentions that people should look up to and can learn a lot from mascots such as Derek the Dodo. This proves that Derek the Dodo is still Ammu-Nation's mascot in 2008.
- Derek the Dodo is a parody of Eddie Eagle, an NRA mascot that teaches kids about gun safety.