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It is featured on Peepthatshit.com in the "Hip Hop" section and is advertised on various scaffolding around Liberty City. Vinewood Sports L.S. in Hawick, Los Santos, also sell Double-P clothing, as their billboard is found on the store's exterior. Pedestrians are commonly seen wearing Double-P clothing and sportsgear, mainly in GTA V.
The company is likely a parody of Pelle Pelle.
- The company's name is another example of Rockstar's crude humor, referencing "double penetration", a variation of sex.