It is featured on Peepthatshit.com in the "Hip Hop" section and is advertised on various scaffolding around Liberty City. Vinewood Sports L.S. in Hawick, Los Santos, also sell Double-P clothing, as their billboard is found on the store.
The company is likely a parody of Pelle Pelle.
- The company's name is another example of Rockstar's crude humor, referencing to "double penetration", a variation of sex.