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- "Morality is none of our business. Making sure you have the right baby is."
- — The company's motto.
The company specializes in creating completely customized babies. Parents like to have a perfect baby. Eugenics lets them customize children's chromosomes from the comfort of your armchair. Eugenics is the controversial study and practice of selective breeding applied to humans, with the aim of improving the species, name which is quite suitable to the main objective of the company. Their logo is also suggestive, depicting what it appears to be two sperm cells spiraling around each other.
The company's main website is Eugenicsincorporated.com. According to the website, the term Eugenics is derived from the Greek word "Eugenes", which means "making babies for money" (it currently means "well-born, noble"). Over the last 20 years, scientists have been working tirelessly to map out the 25,000 genes that make up the human genome for the Human Genome Project. Selective Prenatal Recombination of Optimal Genes (SPROG) was pioneered by Dr. Von Singer enabling customers to design their perfect baby by ticking a few boxes in a glossy catalog.
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- Eugenics Inc. also owns a cold storage facility in Port Tudor.