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- "The only way to ride into the sunset"
- — Company slogan
According to the radio commercials, Farewell Ranch is a Western ranch-style retirement home where the residents work as ranch hands and "sweat and toil until breaking point" before attending one of the home's nightly funerals in the evening. Once one of the residents "dies in [their] boots", their relatives are sent a presentation package VHS along with the resident's cowboy boots.