Fruntalot is a clothing company in Grand Theft Auto IV, Grand Theft Auto V and Grand Theft Auto Online.
Description[]
It is featured on Peepthatshit.com in the "Hip Hop" section, as well as on a billboard in Algonquin. Fruntalot is most likely a parody of FUBU. The motto "Just say you did it" is a clear reference to the Nike's "Just Do It", another possible inspiration for the company. One billboard depicts a man wearing a shirt with a NOOSE emblem on it, with a Pistol in the waistband of his pants and a chain around his neck.
The name refers to "fronting", the act of assuming a false facade to impress others. This is further backed up by its slogan.
The green Fruntalot hat is sold in Sub Urban and Discount Store stores in GTA Online.
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