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Posters for the company feature slogans such as: "Sometimes their 'good Side' is on the Inside" and "We can't all be Photo Genic". The brand is also featured online in GTA IV on Peepthatshit.com. In GTA V, Genic products can be seen for sale in Digital Den stores.
It seems the brand is a parody of Kodak Company, as there's resemblance with the old logos of the company.