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Guido Zenitalia

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Guido Zenitalia is a modern Italian clothing store featured in Grand Theft Auto V.


It is located on Rockford Drive and Eastbourne Way in Rockford Hills, Los Santos, San Andreas. It is inaccessible for the player. It is based on the Italian clothing store Ermenegildo Zegna.



  • Guido is a derogatory term for Italians.
  • If one swaps the first letters in both words, it becomes "Zuido Genitalia", referencing genitals.
  • This also could be a pun of guidos en Italia, roughly translated into "Guidos in Italy".
  • The brand is featured in the Leopolds store, also located in Rockford Hills.

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