According to writing on the side of the restaurants, the business sells breakfast from five to eleven o'clock. Its slogan is "Eat your heart out!". Hearty Taco is most likely a reference to the Heart Attack Grill, an American fast food restaurant which has received much attention because of their unhealthy high-calorie menu and scantily dressed waiting staff.
- Its name is a reference to the infarction or tissue death of the heart, commonly known as a heart attack.
- The "o" in "Taco" resembles a card spade.
- The radio station that plays inside all Hearty Taco stores is East Los FM.