As of 2008, Heat has its own website (www.heatbreaktherules.com); unlike other websites for in-game products, it is inaccessible. Heat is also featured in www.peepthatshit.com, and has a theme available to download on www.vipluxuryringtones.com.
In GTA V, their clothing is sold in Sub Urban stores. The are also some Heat clothing stores across Los Santos. Curiously, in this game, the company features both 1992 and 2008 logos.
One of the Heat logos (used primarily in 1992) looks like two Nike logos facing upward; another (used from 2008 onwards) is somewhat similar to the Adidas "three stripe" logo.
Grand Theft Auto V
Grand Theft Auto: San Andreas
- Gay Tony occasionally wears Heat sportswear instead of his typical business suit, specifically in the missions involving the diamonds where he is present (Frosting on the Cake/Diamonds in the Rough and Ladies Half Price/Diamonds Are a Girl's Best Friend).